The men who killed Google

An interesting, and unfortunately unsurprising, story about the downfall of Google search.

The Man Who Killed Google Search

This is the story of how Google Search died, and the people responsible for killing it. The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then

Ed Zitron's Where's Your Ed AtEdward Zitron

A day later, Gomes emailed Fox and Thakur an email he intended to send to Raghavan. He led by saying he was “annoyed both personally and on behalf of the search team.” in a long email, he explained how one might increase engagement with Google Search, but specifically added that they could “increase queries quite easily in the short term in user negative ways,” like turning off spell correction, turning off ranking improvements, or placing refinements — effectively labels — all over the page, adding that it was “possible that there are trade offs here between different kinds of user negativity caused by engagement hacking,” and that he was “deeply deeply uncomfortable with this.” He also added that this was the reason he didn’t believe that queries were a good metric to measure search and that the best defense about the weakness of queries was to create “compelling user experiences that make users want to come back.”